So, you’ve made the decision to sell your property. What next?
When selling your home, four things are critical:
Of these four things, you are in control of three of them, the LAST three.
Here’s what to look out for when choosing an agent to market your property:
Do they have a track record of selling properties like yours? Ask for evidence of similar homes that they have sold and achieved a good price for.
Do they have client testimonials? A good agent will always have previous clients who will vouch for them or have positively reviewed them.
Do you like them? You’ll be working closely with the agent you choose, so it’s important that you like and trust them. If in doubt, go with your instinct.
Fees and costs. Remember the old saying, ‘If you pay peanuts, you get monkeys’? Well, it’s never truer than in the world of estate agency. Those agents who offer very low fees are often desperate for instructions so they advertise very low commission fees to win your business. Agents work off commission, so they need to feel your property is worth them working hard on to get a quick sale.
Where do they advertise? Most buyers begin their search on the internet. So, ask the agents which portals they advertise on. It’s also worth asking an agency how its marketing strategy differs from that of its competitors. What makes it stand out from the crowd? How will they ensure your property achieves a premium price? How do they handle enquiries?
Do your homework. Check how the agents are currently presenting properties. Are the photos of exceptional quality and eye catching? Do the property descriptions grab your attention?