What do Tinder and Bumble have in common with Rightmove and Zoopla?
The answer is quite a lot.
Let us explain.
𝗙𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀
On average, Tinder users spend less than seven seconds looking at a profile before deciding whether to swipe right.
Property sellers, too, only have a few seconds to make a good impression. Hence, good-quality photographs are a must.
𝗧𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲
When writing a dating bio, most people visualise who they’re trying to attract and curate their content accordingly.
Similarly, with property marketing, it pays to tailor your strategy around your target demographic.
𝗛𝗼𝗻𝗲𝘀𝘁𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
Many people tell little white lies about their weight, height and hobbies on dating apps. But the truth always gets found out in the end.
The same applies to property marketing. Talk up your home’s best features, but don’t mislead sellers; it’s illegal and wastes time.
𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆 𝗳𝗼𝗿 𝗮 𝗳𝗿𝗲𝗲 𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻.
