Buyers Are Still Buying… But More Choice Means Sellers Must Price Smartly

Buyers Are Still Buying… But a Lot More Choice of Homes for Them

Week 18 delivered a predictable Bank Holiday dip, yet the underlying market remains remarkably resilient.

22,468 homes sold stc last week, comfortably in line with long term seasonal norms for a Bank Holiday week, while year to date sales agreed remain 2.8% ahead of 2025.

But again, the bigger story is supply.

34,564 new listings hit the market in Week 18. That is lower than the frenzy of Week 17 because it was a Bank Holiday week, yet still well above historic averages. More importantly, it means sellers continue pouring into a market where buyers now have choice everywhere they look.

And choice changes behaviour.

Buyers no longer feel pressure to rush. They compare. They negotiate. They wait. Which is why only 14.6% of estate agents’ stock went sale agreed in April, slightly below the 2025 monthly average.

Yet despite that increased competition, pricing remains surprisingly robust.

Average agreed prices are holding at £345.64 per sq/ft, up 1.8% year on year and more than 11% above 2021 levels. Buyers are still paying strong prices, just not for overpriced homes.

The biggest stat remains the most important one.

Only 53.9% of homes that left agents’ books in April actually exchanged and completed. Nearly half did not move at all.

That is why strategy matters more than optimism.

Because in today’s market, getting listed is easy.

Getting moved is the hard part.