When UK Homes Sell & Why Overpricing Kills Momentum

This image tells a very simple story.

Of all UK homes that successfully sell, 41.8% find their buyer in the first month.

Then the odds start falling.

19.9% sell in month two.
11.7% sell in month three.
7.8% sell in month four.
5.3% sell in month five.
3.7% sell in month six.

In other words, the first month is not the warmup act. It is the main event.

That is why pricing correctly from day one matters so much.

Many sellers are tempted to “try a higher price and see what happens”. On paper, that sounds sensible. In reality, it can mean wasting the most powerful part of your marketing campaign, when your home is fresh, visible & attracting the attention of the most serious buyers.

The latest TwentyEA data analysed by Denton House Research also shows that 61.7% of all UK homes that actually sold (ie exchanged and completed) in the last five months did not have a price reduction.

That is not a small detail. It strongly suggests that the homes which make it all the way to the homeowner moving are mostly the ones that were priced realistically from the start. Overpricing does not usually create a better result. It often creates silence, then a reduction, then awkward questions from buyers about why the home has been sitting there.

The aim is not to give your home away. The aim is to launch at a price that makes buyers take action. If you have a [TOWN] home and are considering moving, feel free to pick up the phone to the office or drop us a message and we can inform you what’s happening in the [TOWN] property market and where you stand in that market.