A report on the psychology of buying and renting includes some helpful advice for landlords.
๐ The Bricks to Belonging report found that โbeyond the more obvious demographics of wealth and life stage,โ three key factors influence tenant decision-making.
They are:
๐ relationships
The tenant-landlord relationship is critical; even one negative encounter can sour things. For this reason, landlords must nurture good relations.
โ
provide certainty
Clarity is key for tenants who often worry about the future. If the tenancy is running smoothly, provide tenants with certainty over the long term.
๐ sense of belonging
Tenants are more likely to stay longer in a property to which they have an emotional connection. Allow tenants to personalise the space so it feels like home.
๐ข please share this with a friend or family member who might find it useful.
