What do Tinder and Bumble have in common with Rightmove and Zoopla?
The answer is quite a lot.
Let us explain.
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On average, Tinder users spend less than seven seconds looking at a profile before deciding whether to swipe right.
Property sellers, too, only have a few seconds to make a good impression. Hence, good-quality photographs are a must.
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When writing a dating bio, most people visualise who theyโre trying to attract and curate their content accordingly.
Similarly, with property marketing, it pays to tailor your strategy around your target demographic.
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Many people tell little white lies about their weight, height and hobbies on dating apps. But the truth always gets found out in the end.
The same applies to property marketing. Talk up your homeโs best features, but donโt mislead sellers; itโs illegal and wastes time.
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